Pink Season is nearly here but you can still get involved!
Written by Philip Howell-Williams on August 12, 2016.
When I took over as Director of Pink Season 2016 (PS) I knew that there was going to be a lot of hard work ahead, as well as a lot of fun. Originally created by Pink Alliance as a way to promote Hong Kong as a destination for LGBTI travellers to experience the safe, friendly, diverse and exciting environment that this vibrant city has to offer, PS is now in its seventh year and continues to grow from strength to strength.
The wonderful team of volunteers involved in the organisation of this year’s event is busy preparing for kick off on 30th September. We are all genuinely excited and proud to have made some great improvements to the already outstanding calendar of events from previous years. We have kept the old favourites which have consistently been at the core of the PS calendar over the years but also wanted to bring some new and enjoyable events to the table.
Here are some of the highlights, new and old, of this year’s schedule:
Launch Party, 30th September – this great event will kick PS 2016 off with a bang
Sports Day – a perennial favourite, this is a free and fun day with an exciting and varied list of activities for everyone to get involved in.
The Urban Race – now in its third year, the Urban Race is a great way to explore different areas of Hong Kong with your friends in a fun an exciting race to find the clues and complete the challenges set.
Out in the Open Grand Finale – this is where Pink Season originally started and is now a much loved family beach day that is free for all to attend. With live entertainment, competitions, games, food and fun in a wonderful location, this year it is going to be bigger and better than ever.
Open air cinema – this new event gives everyone the opportunity to come and enjoy classic films in the late summer evening surrounded by friends and supping on a Pink Season cocktail. What could be more chilled?
Pink Season Brunch – another first, this event will be held in an unusual surprise location – we guarantee you won’t have had brunch here before! We expect this themed experience to be a sell-out hit and a day to remember.
Pink Season bike ride – sure to be popular with those who love the great outdoors, this easy ride along the water’s edge is a great way to get some fresh air, get fit and meet new people.
Wednesday night entertainment – on three consecutive Wednesday evenings we have a mix of entertainment lined up in different locations with a trivia night in Central, a beer pong competition in Wanchai and a variety night in Kowloon.
Events are still being created and added to the schedule and updated information can be found on our website by clicking here.
I’m sure you don’t need any extra incentive to get involved in Pink Season but, as an added bonus, every person that registers for any event will automatically be entered into a grand prize draw which will be made at the Out in the Open season finale! You can access our event booking system here.
This year we also made a deliberate decision to use the power of PS to help support the community in different ways. To this end we have created specific events targeted at young people within the LGBTI community. In partnership with universities we will chair a high profile panel discussion about the concerns and aspirations of the future of the LGBTI community in Hong Kong.
We are also working with Rainbow families to run another panel discussion, this one aimed at LGBTI people wishing to start a family here. Panelists will include adoption and surrogacy experts within the field and we are sure this discussion will be a great support to those who are considering taking this daunting but important step.
The individuals in the organisation committee come from a wide range of backgrounds and bring different areas of expertise to the mix. This has enabled us to build new, long term, positive relationships with a wide range of corporates from giant service companies to small and medium enterprises and even individuals. Numerous economic studies have proved the positive financial impact that true diversity and inclusion can provide, which is why many companies are keen to be involved both internally and externally in initiatives like Pink Season.
With such a varied calendar of events there are sponsorship opportunities to reflect a whole host of brands and client demographics and we have also been tailoring specific events to suit individual sponsors. If you would like to discuss possibilities for your company, big or small, do feel free to get in touch.
Another of our challenges was to ensure that PS gained as much positive attention abroad as possible. This, after all, is the reason that PS started. We have a professional marketing firm working pro bono for us and have built relationships with the Hong Kong tourism board as well as international media. Pink Season has also built up a huge social media following. We believe that the brand and the event will have a real impact on the future of Hong Kong in a positive way.
As Director I would like to offer a huge thank you to the wonderful PS team that have put in so much time and effort to make the event a success. I am also incredibly
grateful to all the people and companies who are already working with us. The work is ongoing and if any individuals or companies would like to volunteer, it is not too late for you to be involved in this year’s Pink Season. Please do get in touch.